Hero Experiences Group

Hero Experiences Group is the pioneer behind some of the most meaningful, sustainable-luxury adventures across the United Arab Emirates. Unlike commercialised, “check box” tours, we pride ourselves in going beyond the ordinary, immersing travellers fully in their adventures. Whether it be through promoting an authentic representation of the destinations’ culture and heritage on a desert safari, a corporate or school team adventure with meaningful and fun learning outcomes, or offering unique vantage points for breathtaking views – each experience is designed to immerse travellers in the sights and stories of the destination and to provide cherished memories far beyond their adventure. We have over a decade of experience in delighting our customers, with our multi-award winning air and land adventures. Every one of our businesses are driven with the brand promise of uniqueness, sustainability and luxury. The brands that make up the Hero Experiences Group include Platinum Heritage; offering eco-luxury desert safaris and Hero Balloon Flights; offering breathtaking hot air balloon experiences in Dubai. And The Dubai Balloon is the only open-air 360° aerial observatory on The Palm.