Developing your LinkedIn Profile & Brand by Jennifer Corcoran

Did you know that LinkedIn is currently the number 1 space to grow your personal brand faster than anywhere else online? There are currently over 610+ million professionals on the platform globally.

First and foremost, LinkedIn is a social networking platform. People on LinkedIn are in a business mind-set (or at least they should be!). It’s the number 1 channel to distribute content plus the most effective
social media platform for B2B lead generation.

Let’s break it down – what actually is LinkedIn?

-It’s a structured, information rich database of connections, company pages and groups which is searchable by Google and LinkedIn’s own algorithm.

-It’s a networking tool, where you can see mutual connections with third parties. This can assist you in making an introduction to an important supplier, strategic partner or future employees.

-It’s a platform for growing personal brands and establishing experts.

-It’s a platform for showcasing endorsements and recommendations.

And it’s a way for potential clients to find what they need either via LinkedIn search, LinkedIn groups and content such as blogs or home feeds via their 1st , 2nd and 3rd degree connections.

Success on LinkedIn lies in your ability to build trusting and meaningful relationships with your connections and network. In order to build this trust, you need to build a solid foundation using your LinkedIn profile and personal brand.

Now you might ask yourself, why is a personal brand necessary?

The answer is, your personal brand is everything that makes up you! Your reputation, your personality, your online presence and your energy. Your brand is expressed through all the different ways you communicate.

Now the first way most people will engage with you is online, and the best way to ensure that you’re communicating your brand is to own it, develop it and maintain it.

Most individual LinkedIn profiles appear in search results. If someone searches your name or company in Google, your LinkedIn profile will likely appear within the first few results. That hit could be the key to your relationship going forward so it needs to be on point, up to date and relevant.

Most professionals think that they have a decent LinkedIn profile. But they don’t. They have a decent CV. But if you’re a professional or a business owner, you don’t need a CV. You need a profile that sells your services, makes you stand out and gets you results.

Does any of this sound familiar?

You shy away from LinkedIn because you’re embarrassed by your profile.

Everything about it makes you want to cringe. From your photo to your work history and everything in-between. How do you balance looking capable without sounding boastful?

Hopefully this blog has convinced you that it’s time to take control and create a standout LinkedIn profile and personal brand that you’re proud of.

An optimised LinkedIn Profile will:

-Increase your confidence levels on LinkedIn

-Attract your target audience and generate consistent leads for you-

-Work 24/7 around the clock on your behalf

-Help you build authority in your niche and become a perceived industry expert

-Act as a first step to growing your online presence

If you need my help please get in touch as I would love to help you shine online and my new course ‘LinkedIn Profile Success’ is on special offer and I am offering Miss Jones Elite Members a further 10% off!


Course link ‘LinkedIn Profile Success’: https://my-super-

10% off if you are a Miss Jones ELITE Member – Redeem the discount code through the app

Join now for £50 for the year!

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