Miss Jones Fitzrovia Area Guide
Fitzrovia is one of London’s most fascinating and dynamic neighborhoods. Nestled between the lively streets of Soho and the elegance of Marylebone, Fitzrovia blends rich history, artistic heritage, and contemporary culture. From its literary past, to its thriving food scene and unique boutiques, Fitzrovia offers something for everyone. Whether you’re a local or a visitor, this guide will help you uncover the best spots to eat, shop, explore, and experience all that this charming district has to offer.
What To Do In Fitzrovia
Explore a Museum
The British Museum
Discover two million years of human history and culture, on Fitzrovia’s doorstep.
From introductions to the origins of Hindu, Jain and Buddhist sacred art in the nature spirits of ancient India – and how it lives 2,000 years later to discovering the astonishing history of gladiatorial fights in Britain, The British Museum will take you on a journey of discovery. All a stones throw away from Fitzrovia hotspots.
Hit a Creative Hub
Carousel
Guest chef collaborations, workshops, exhibitions and award-winning events. It’s all happening here in Carousel Fitzrovia.
Opening on Charlotte Street in November 2021, they added a neighbourhood wine bar to their revolving guest chef line-up. Meanwhile, upstairs, they have two stylish event spaces, offering top-notch food and drink and creative in-house production for a non-stop rotation of big name brands. And last but not least, next door in No. 23, you’ll find our very own 23-seater mezcalería and tostada bar boasting a compelling offering of imaginative cocktails and triple-A bar snacks.
Join a Members Club
Mortimer House
Mortimer House is a stimulating place for members to collaborate, create and unwind — as well as feel at home. Set in a seven-storey Art Deco building in the heart of Fitzrovia, Mortimer House brings beautifully designed work, social and wellbeing spaces together under one roof.
Mortimer House is home to an array of workspaces — fully furnished and intuitively designed — to suit all needs. Members have access to a range of flexible meeting spaces, taking care of everything from casual business coffees to private presentations and screenings. All day menus offer nostalgic Italian food and drinks. From breakfast to cocktails, delicious food and drink is available in the Living Room & Den, the Rooftop Bar & Terrace and provide ‘room service’ for wherever you might be in the House. Mortimer House also offers a fully equipped gym and studio so members can exercise body, mind and spirit in comfort.
Roam an Art Gallery
Fitzrovia Gallery
Located in vibrant Fitzrovia, an area known for its artisan bent, the Gallery is on the same map as some of the city’s leading art institutions and commercial galleries.
Fitzrovia Gallery was set up in 2015 with a vision to support emerging artists by giving them an opportunity to exhibit their work in a central London venue. This Gallery showcases some of the most exciting up and coming art in London. They organise open submission exhibitions and host residencies throughout the year.
Browse a Bookshop
Daunt Books
Nestled in the heart of Fitzrovia, Daunt Books is a charming haven for book lovers, steeped in the Fitzrovia’s rich literary history.
In the early 1900s, Fitzrovia was home to some of Britain’s most celebrated writers, including Virginia Woolf, George Orwell, and Dylan Thomas. These literary giants frequented the area, drawing inspiration from its vibrant atmosphere. Today, the bookshop continues this tradition, offering a carefully curated selection of books, alongside a cozy space for readers to immerse themselves in the words that once echoed through the very streets where they lived and wrote.
Visit a Famous Landmark
Fitzroy Tavern
The Tavern was originally a coffee house – the Queen Charlotte recorded in 1822, but it became a pub and probably acquired the name of The Fitzroy Tavern by 1856.
The area we call Fitzrovia is named after the Fitzroy Tavern, which was one of the main social hubs of the area from after the First World War. It became the haunt of the literary and artistic crowd – artists associated with the Tavern in the past included Augustus John, Nina Hamnett, Walter Sickert and Jacob Epstein, but the Tavern also attracted many others including Dylan Thomas, George Orwell, Richard Attenborough, Michael Bentine, Albert Pierrepoint (the hangman), Aleister Crowley (of Black Magic fame), Michael Bentine, Kenneth Williams, Tommy Cooper.
Alongside this, every Wednesday Fitzroy Tavern hosts the Pear Shaped Comedy Club. Pear Shaped In Fitzrovia – London’s Second Worst Comedy Club – offers comics (new and old) the chance to perform in a friendly non competitive atmosphere. It is too good to miss.) the chance to perform in a friendly non competitive atmosphere.
Where To Eat And Drink In Fitzrovia
Lucy Wong
Renowned for her exclusive parties thrown for friends and socialites at her glamorous Fitzrovia residence in London, Lucy is back in town and staying for good.
Comprised of a selection of stylish, Asian inspired spaces adorned with custom paintings and tapestries, velour armchairs and cosy chaise lounges under Chinese lantern light, with a hidden outdoor Courtyard, Lucy Wong is the perfect spot for an immersive, Asian inspired night out in Fitzrovia, intimate date night dinner, after work drinks with colleagues or late night partying with friends.
The George
If pubs could talk, this one would have a lot to say. As a central hub for the political, cultural and social movements of the late 18th century, home to writers and poets in the 20th century, and in recent years, a favourite haunt of locals and travellers alike, The George has seen it all.
Join them for live sports, great Guinness, Irish Whiskey and Irish Coffees, served alongside cask ales, craft beers, seasonal cocktails, an extensive wine list, & food served all day.
Gaucho
Set in the media heartlands of ‘NoHo’, the neighbourhood just north of the traditional Soho boundary, Gaucho Charlotte Street blends the cosmopolitan vibe of contemporary Argentina with the style legacy of arguably London’s coolest postcode to create the best steak restaurant in Fitzrovia.
Design statements layer styles and colours inspired by diverse Argentinian architecture and wild landscapes to create a backdrop for after-work drinks, dining experiences and private parties, all serving the UK’s best beef.
Norma London
A contemporary and vibrant restaurant inspired by the food and culture of Sicily with particular emphasis on the moorish influences of the island’s cuisine.
Norma embodies the celebrated old-school Italian Hospitality and charm, taking inspiration from the grand café culture found in Sicily. Set across three floors of a characterful townhouse on Charlotte Street in London’s Fitzrovia, the first two floors are dedicated to the restaurant, with the top floor a private dining space.
Lisboeta
Lisbon life, brought to London’s Charlotte street. Lisboeta celebrates the lifestyle, tradition and emotion of belonging. The restaurant is chef patron Nuno’s love letter to Lisbon, the city he grew up in and the place he calls home.
Set across three floors, Lisboeta embodies the dining culture woven into the fabric of the city. Lisboeta’s menus are underpinned by exceptional produce and traditional techniques that celebrate Lisbon’s approach to eating and Portugal’s global ties. Dishes are delivered in the innovative style that Nuno has honed throughout his years as a global traveller, or ‘viajante’.
The Attendant
Located in the heart of Fitzrovia, this former Victorian toilet has been lovingly transformed into one of London’s top speciality coffee & brunch cafes.
Built around 1890 and mothballed in the 1960s, the Attendant was dormant for more than fifty years. After two-years’ of planning and restoration, the original Doulton & Co porcelain urinals have become an inspired line with green seating to match the original Victorian floor tiles. They serve up seasonal home-style breakfast, brunch, lunch menus daily until 4pm as well as granola and other treats direct from the Attendant Kitchen. They also sell beans and high-quality brewing equipment.
Circolo Popolare
Welcome to Circolo – the sunny Sicilian trattoria in the heart of London’s lively Fitzrovia district.
They are a group of pals, 130 completely crazy Italians. And this neighbourhood already feels like home. Their Chef Gennaro has created a crazy menu from incredible Italian products. It offers, among other things, our Carbonara served in a pecorino wheel, Neapolitan pizzas with Italian ingredients like San Marzano tomatoes and fresh mozzarella – and to top it off, very scandalous desserts.
Where to stay in Fitzrovia
The Mandrake
With the culture and nightlife of Soho and the West End on our doorstep, and the shopping of Oxford Street only a stone’s throw away, The Mandrake is a perfect base to set off and explore all that Fitzrovia has to offer.
Transporting you far from the streets of Fitzrovia, their destination bars, Waeska and Jurema, offer ethnobotanical cocktails unlike any others found in the city. 33 luxurious bedrooms include three opulent suites and an award-winning Penthouse. Bedrooms have been designed to cocoon and comfort with a provocative use of colour, texture and original works of art. As a resident, enjoy complimentary weekend Yoga, Sound Healing sessions and exclusive access to our Spiritual Concierge menu.
Charlotte Street Hotel
Charlotte Street Hotel is situated in the media neighbourhood just north of Soho. It is a minute’s walk from leafy Soho Square and the theatre district, within easy reach of the financial centre and is surrounded by some of London’s best bars, restaurants and cafes.
Oscar is Charlotte Street Hotel’s lively bar and modern European restaurant. The bar spills out onto buzzy Charlotte Street, bringing a touch of Paris-style café culture to Fitzrovia. Every Friday evening, enjoy live music from local DJs while sipping cocktails or a chilled glass of wine. Rooms have been designed in an individual style by design director and owner Kit Kemp in her fresh modern English style.
Treehouse London
Welcome to your London perch. Up here, the city feels like your own secret playground. Good times grow wild here, from rooftop cocktails to sky-high adventures. Just a stone’s throw from the movers and shakers on Regent and Bond Streets, they’re in the heart of the city’s every beat. And from the rooftop restaurant, you can take it all in with views of the London Eye, The Shard, Canary Wharf, Regent’s Park, and more.
Settle into Treehouse London’s welcoming rooms and suites, perched high in the city skyline, overlooking Fitzrovia. Cosy and colourful, you’ll feel right at home. At Medra, Savour reimagined Mexican cuisine that pairs bold flavours with organic ingredients. Or, take your perch in The Nest, our rooftop bar with spectacular 360-degree skyline views.
Transport Links
Fitzrovia, located in central London, is well-connected through various public transportation options, including London Underground stations, bus routes, and proximity to major train stations.
London Underground stations: Fitzrovia is served by several underground stations:
Goodge Street: Located on Tottenham Court Road, this station is on the Northern line.
Tottenham Court Road: Situated at the southeastern boundary of Fitzrovia, this station serves both the Central and Northern lines.
Warren Street: Found at the intersection of Tottenham Court Road and Warren Street, this station is served by the Northern and Victoria lines.
Great Portland Street: Located along Euston Road at the northern edge of Fitzrovia, this station is served by the Circle, Hammersmith & City, and Metropolitan lines.
Regent’s Park: Also on the northern boundary, this station on Marylebone Road is served by the Bakerloo line.
Euston Square: Situated along Euston Road, this station is served by the Circle, Hammersmith & City, and Metropolitan lines.
Oxford Circus: Located at the southwestern corner of Fitzrovia, this station connects the Bakerloo, Central, and Victoria lines.
While Fitzrovia doesn’t have major train stations within its immediate vicinity, several key stations are nearby:
Euston Station: Located to the northeast, Euston serves national rail services, including routes to the Midlands and the North.
King’s Cross and St Pancras Stations: Situated to the north, these stations offer national and international rail services, including the Eurostar to continental Europe.
Fitzrovia is served by numerous bus routes, providing extensive coverage across London:
Routes Serving Goodge Street Station: 24, 29, 73, 390, N5, N20, N29, N73, N253, N279.
Additional Routes: Other routes serving the area include the 88, 453, and N18.
For cyclists, there are Santander Cycles docking stations at various locations, including Wells Street and Great Portland Street.
Miss Jones Concierge Service
Here at Miss Jones we provide a free venue-finding service that makes booking the perfect spot easier than ever. This complimentary service is available for all your event needs, whether you’re planning a large corporate event or a private dining room for you and your colleagues. Whatever you need, we’re here to help.